Flannel Flower. "Actinotus helianthi". This is the floral emblem for New South Wales. A flower which is widespread to the area, more profuse in spring, but in pockets can be seen year round. The white bracts are felt-like in texture and surround a condensed flower head. Interestingly, is a member of the carrot family, "Apiaceae". Its name derived from the Greek refers to sunbeams.
Wooli wildflowers brian